We sit at the intersection of communications, technology, and change management. Our focus areas include:

How AI changes communications strategy

We help leaders and communications teams understand how AI affects:

• How audiences discover information (search, generative answers, summaries)

• How messages are interpreted, summarized, and quoted by machines before humans see them

• How trust, credibility, and authenticity are maintained in an AI-mediated environment. This often includes guidance on topics such as Generative Engine Optimization (GEO), AI-ready narratives, and executive positioning in an AI era.

Content and messaging transformation

We help teams redesign content so it works for both humans and machines, including:

• Press releases optimized for AI summarization and attribution

• Executive thought leadership that anticipates AI-generated reuse

• Internal communications that clearly explain complex AI-driven change

• Customer stories and proof points that AI systems can accurately extract and restate

Workflow and productivity enablement

We help communications teams use AI effectively, not just talk about it:

• Identifying high-impact use cases (drafting, editing, research, analysis, ideation)

• Designing repeatable AI-assisted workflows for PR, internal comms, social, and marketing

• Building custom GPTs or prompt libraries aligned to brand voice and objectives

• Establishing guardrails for accuracy, confidentiality, and quality control

Training and upskilling

We design and deliver training for:

• Communications professionals learning prompt writing and AI-assisted editing

• Leaders who need to communicate credibly about AI strategy and impact

• Cross-functional teams navigating AI adoption and change. Training is typically practical and role-based, not theoretical.

Governance, ethics, and risk mitigation

We believe AI should “do no harm” in communications, and are happy to provide:

• Guidelines for responsible AI use in content creation

• Disclosure and transparency standards

• Risk assessment for misinformation, hallucinations, and brand voice drift

• Policies for employee use of generative AI tools

Change management and culture

We help organizations:

• Communicate AI-driven change in a way that reduces fear and builds trust

• Position AI as an amplifier of human expertise, not a replacement

• Align leadership, employees, and external audiences around a coherent AI narrative

Crisis communications preparedness

We help organizations:

• Prepare for AI crisis before it happens

In short, we help individuals and organizations communicate better, faster, and more responsibly in an AI-shaped information ecosystem, while ensuring humans remain firmly at the center of strategy and storytelling.